Company Vision Work
Role: Senior Product Manager | Responsibilities: Visual storyboards, mocks, flows for Company Vision
Background
I have the opportunity to get hands-on with design work by working on company vision designs. Whether it’s 1,2 or 3-year vision, I work closely with leadership in Product and Design to come up with conversation starters to hopefully inspire teams to think beyond the current roadmap and look into the future. I’ve done vision work with leadership at Coursera and most recently, at Maven Clinic.
Overview
We wanted to leverage work and learnings from Lynda.com and LinkedIn Learning and build a summative exam experience that we could apply to over 600 + courses. These courses could enable learners to receive credit for Continuing Education Units (CEUs) and open many doors for us in partnerships with many organizations like project management certifications, technical Microsoft certifications, Google Developer certifications, just to name a few..
Goal
Our goal was to deploy one of these summative exams for a project management course that would help learners prepare for a project management certification exam. This practice exam would set us apart; we would deliver a feedback mechanism that would allow learners to go back and review learning content to know what areas they need help.
Process
Discovery
There were several ways we could approach the overall experience towards summative practice exams, but we were faced with a few challenges:
1. Not all continuing education programs are the same: some require taking a course and have a passing final exam grade, some only required taking a course, with a final exam as optional.
2. While having a course tied to continuing education program makes us seem more credible, some learners would not need to opt into such a program (i.e., they wouldn't care if a course was eligible for a continuing education program or not)
In order to address these challenges, I worked through some potential options of user flows and shared them with my product, content and engineering partners. This helped us work through some of the back-end complexities and collaborate on the best solution for all learners.
Potential user workflows for continuing education programs
User Flows
Mapping out the workflow of the major uses cases helped the engineers understand the learner journey from end-to-end. It showed us where in the journey we need to make some serious considerations on how this may effect learners who simply did not want to be in any kind of continuing education programs. We also needed to think through what happens when learners fail the exam and want to re-take, if they want to watch the course again and what their certificate would look like should they pass.
Overall, the diagram served as a great communication tool to the project team and gave everyone a sense of what we would need to build.
Solution
I didn’t include all the screens here, but as mentioned, there were multiple uses cases that needed to get factored in. Below are the screens that pertained to those who did want to take the exam for credit.
Conclusion
Following the launch of this practice exam, LinkedIn Learning now offers a plethora of courses that are part of certification programs and continuing education programs. You can check out the offering on their page: Certification Prep and Continuing Education.